Privacy Policy

Privacy Policy – Aysgarth Falls Hotel & Restaurant

Aysgarth Falls Hotel & Restaurant understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of all of our customers and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.

Information About Us
BR Aysgarth Ltd is a Limited Company registered in England under company number 13445194 with a trading address of: Aysgarth, Leyburn, North Yorkshire DL8 3SR.

Data Protection Officer: Chris Moss – Compliance Manager

Email: [email protected]

Telephone: 01969 663775

What Does This Notice Cover?
This Privacy Information explains how we use your personal data: how it is collected, how it is held, and how it is processed. It also explains your rights under the law relating to your personal data.

What is Personal Data?
Personal data is defined by the General Data Protection Regulation (EU Regulation 2016/679) (“GDPR”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.

Personal data is, in simpler terms, any information about you that enables you to be identified. The personal data that we use is set out in Part 5 below.

What Are My Rights?
Under the GDPR, you have the following rights, which we will always work to uphold:

·        • The right to be informed about our collection and use of your personal data.

·        • The right to access the personal data we hold about you (see Part 10).

·        • The right to have your personal data rectified if inaccurate or incomplete.

·        • The right to be forgotten (to request deletion of your data).

·        • The right to restrict processing of your data.

·        • The right to object to us using your personal data.

·        • The right to data portability.

·        • Rights relating to automated decision-making and profiling (see Part 6).

Part 5 – What Personal Data Do You Collect?
We may collect and process personal data when you use our website, contact us, or stay with us. This may include:

·        • Full or partial contact details (name, address, email, phone).

·        • Special requirements (dietary, disability, or preference details).

·        • Car registration numbers (for parking).

·        • Payment card details (processed securely via Guestline (The Access Group)).

·        • CCTV footage (public areas).

·        • Social media interaction data (see Appendix II).

·        • Passport details for non-British, Commonwealth, or Irish guests.

We will never release your details to third parties for marketing without your consent.

Part 6 – How Do You Use My Personal Data?
Under the GDPR, we must have a lawful basis for processing personal data. We use your data for purposes such as:

·        • Managing reservations and bookings.

·        • Fulfilling contracts and providing requested services.

·        • Responding to enquiries.

·        • Improving our website and services.

·        • Market research and guest satisfaction surveys.

·        • Health, safety, and incident reporting.

·        • Marketing (with your consent).

We may also analyse your data to tailor offers and communications to your preferences (profiling).

Use of Cookies
Like many websites, Aysgarth Falls Hotel uses cookies to improve your experience. These collect statistical data but do not personally identify you. You can change your browser settings to disable cookies, but some functionality may be reduced. Details of cookies are provided in Appendix II.

Phishing
We will never ask you to confirm personal or payment details via email. If you receive a suspicious email claiming to be from Aysgarth Falls Hotel, do not respond — please report it to our Data Protection Officer.

Guest Wi-Fi
Our guest Wi-Fi service is provided by trusted third parties. Your use of these services is subject to the provider’s privacy policy. While we take reasonable measures to safeguard your data, we cannot guarantee complete internet security.

Part 7 – How Long Will You Keep My Personal Data?
We retain personal data only as long as necessary, in line with Aysgarth Falls Hotel’s retention policy.

Part 8 – How and Where Do You Store or Transfer My Personal Data?
We may store or transfer your data outside the European Economic Area (EEA). In such cases, we ensure equivalent protection through recognised safeguards such as binding corporate rules or standard contractual clauses.

Part 9 – Do You Share My Personal Data?
We may share your data within our corporate group or with trusted third parties (e.g. for payment processing, marketing, or operational purposes). All third parties are required to handle data securely and lawfully.

Part 10 – How Can I Access My Personal Data?
You can request a copy of your personal data via a Subject Access Request by emailing or writing to us. We will respond within one month and provide your data free of charge unless the request is excessive.

Part 11 – How Do I Contact You?
For all data protection matters, contact:

Email: [email protected]

Telephone: 01969 663775

Part 12 – Opt-Out and Marketing Preferences
You can opt out of marketing communications at any time by:

·        • Clicking 'unsubscribe' in our marketing emails.

·        • Contacting us via email or phone.

We will update your preferences within 28 days.

Business Transfer
If the business is sold or integrated with another, your personal data may be transferred to the new owner under equivalent data protection terms.

Changes to this Privacy Notice
We may update this policy periodically. Updates will be published on our website: www.aysgarthfallshotel.com

Appendix I – External Links
This website may contain links to third-party sites (Facebook, LinkedIn, Pinterest, X/Twitter). Please review their respective privacy policies when visiting.

Appendix II – Cookies and Online Tracking
Google Analytics: We use Google Analytics to understand how visitors use our site. Data collected is anonymous.

Internet Booking Engine: Our online reservations are handled by Guestline (The Access Group). See their Privacy Policy at https://www.theaccessgroup.com/en-gb/privacy-notice/

Wi-Fi Systems: Wi-Fi data helps us monitor network usage and improve service.

Appendix III – Changes to the Aysgarth Falls Hotel Internet Privacy Policy
Aysgarth Falls Hotel may update this policy from time to time. Please check our website regularly for updates.